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LONC stands for "Love Organic Natural Care" which is what we are all about. We love the earth and we do our part to try and protect it which is why we created this brand. "Better for you & furry friend, Better for the earth"

All of LONC products are PURE and NATURAL using raw materials from the UK, Australia and the US. Our products are all handmade with love & care for you & your furry friend.